IDC has released its new report on the Brazilian software for retail market, with the results for 2017. According to it, the total addressable market (TAM) reached R$9.4 billion, an increase of 4.9% over 2016, reflecting the partial rebound of the retail GDP.
The current market of management software for retail (POS and ERP) generated revenues of R$1.3 billion in 2017, a growth of 7.5% over 2016 and a penetration of 13.3% of the TAM. This is a very positive result and it reflects the resilience of solutions that make retail more efficient and productive. Linx´s market share reached 41.3% in 2017, 110 bps higher than the previous year. Since the beginning of the crisis in 2014, Linx has accumulated a market share gain of almost 6 percentage points, consolidating even more its competitive position.
We understand that the market for retail software has solid grounds for significant future growth in Brazil, even in the face of an economic crisis. This view is based on the low level of sophistication in the use of management software for retail, as well as on the innovation that has been changing the consumer experience. In this environment, a Company with the level of investment and leadership that Linx possesses can continue to take advantage of new opportunities represented by the cloud, Omnichannel, Big Data, among others.