As reported in the Worldwide Retail IT Spending Guide 2012, IT expenses in Brazil reached US$ 54 billion in 2011. However, the sector‘s penetration in the Brazilian economy is still limited when compared to developed countries. In the United States and Western Europe, for example, IT expenses totaled U.S.$606 billion and U.S.$471 billion, respectively, in the same period.

Significant investments in the development of technology and telecommunications infrastructure in Brazil in the coming years will lead to a significant expansion of the sector, reducing the difference between the Brazilian and American sectors. The expansion in telecommunications infrastructure should result from the increasing penetration of broadband internet in Brazil, which, according to the IDC, currently reaches only 25.1% of households, compared to 66.8% of households in the United States, as well as by increasing the number of mobile phones with 3G technology, which should support an increase in the number of users of IT software. In this context, Gartner estimates that while IT expenses should grow at an average annual rate of 7.3% in Brazil between 2012 and 2016, in the United States the rate of expansion will be slower, closer to 3.5%.

The same trend can be observed with respect to software expenses. This is because, currently, the software market in the United States represents 0.9% of GDP, 4.6 times more than the percentage in Brazil, which is only 0.2%. However, this discrepancy should wane as the expected growth of the Brazilian market will be nearly double that projected for the U.S. market between 2012 and 2016 (12.4% versus 6.8%).